Understanding Consumer Decision Making: the means-end approach to marketing and advertising strategy
Understanding Consumer Decision Making: the mea...
Author: Thomas J. Reynolds (Editor)
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising str...

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Understanding Consumer Decision Making: the mea...

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising str...

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