The Green Bundle: Pairing the Market with the Planet
The Green Bundle: Pairing the Market with the P...
Author: Magali A Delmas (Author), David Colgan (Author)
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total packag...

Testimonials

Recently downloaded

The Green Bundle: Pairing the Market with the P...

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total packag...

download now
Members Online